We're actively seeking digital marketing agencies that align with our investment criteria.
We're looking for agencies with strong fundamentals and growth potential.
We focus on performance marketing, digital marketing, PPC, SEO, paid social, or related specialisms. We're particularly interested in agencies with a strong focus in one or more of these areas.
We're looking for profitable agencies with £500k+ in annual revenue, though we're open to conversations with smaller, high-potential agencies that demonstrate strong growth trajectories.
We value strong leadership teams with a desire to stay on or transition smoothly. We can accommodate various scenarios, from full exits to continued involvement in a growth partnership.
We primarily focus on UK-based agencies, with flexibility for remote-first teams. We're particularly interested in agencies with a strong regional presence or specialised market focus.
If your agency doesn't meet all of our criteria but you believe there's a good strategic fit, we're still interested in talking. We evaluate each opportunity on its own merits and are always open to conversations with ambitious agencies that have growth potential.
Let's Start a ConversationWe've designed a straightforward, transparent process to make the journey as smooth as possible.
We start with a confidential discussion to understand your agency, your goals, and whether there might be a mutual fit.
If there's potential alignment, we'll exchange high-level information under NDA to better understand your business.
Based on our analysis, we'll provide a fair valuation and outline potential deal structures tailored to your goals.
Once we agree on terms, we'll conduct a thorough but efficient due diligence process, respecting your time and ongoing operations.
We'll work with our legal team to finalise the transaction quickly and smoothly, with clear communication throughout.
Post-acquisition, we'll implement our proven integration process and begin executing on our shared growth strategy.
Common questions about our acquisition process and criteria.
We use a combination of methods including multiple of EBITDA, revenue multiples, and discounted cash flow analysis. We consider factors such as growth rate, client concentration, recurring revenue, team strength, and market positioning. Our goal is to provide fair valuations that reflect both current performance and future potential.
Not at all. We offer flexible deal structures including full exits, partial sales, and growth investments. Many founders choose to stay involved in various capacities, from strategic advisory roles to day-to-day leadership. We tailor the arrangement to match your personal and professional goals.
We value the teams that have built successful agencies and are committed to retaining and developing talent. Our goal is to provide additional resources, growth opportunities, and career paths that weren't previously available. We maintain company culture while introducing operational improvements and growth strategies.
While every situation is unique, our typical timeline from initial conversation to deal completion is 2-4 months. We pride ourselves on efficient, transparent processes that respect your time and minimize disruption to your business operations.
We're agency owners ourselves, with over 15 years of experience building and scaling successful digital marketing businesses. We understand the unique challenges and opportunities in this space. Beyond capital, we bring operational expertise, strategic guidance, and a proven growth playbook specifically tailored to digital marketing agencies.
Whether your agency fits our criteria perfectly or you're just curious about possibilities, we're always open to confidential conversations about your business and goals.